A graphic and brand designer based in San Francisco, California. Creating meaningful connection through design.
Identity - Lettering - UX
Pantry is an experimental typeface and brand. Inspired by the way that semi-viscus liquid creates large even curves.
The animation shows the liquid nature of the simplified letterforms. Showing the range of emotion and expression that “Pantry” can communicate.
Identity - Lettering
As a design challenge, I was tasked to come up with a logo and subsequent identity for a resort in the Palm Springs area. This included logo, colors, party and household items.
I utalized reverse weight distribution for the letterforms harkening back to southern california’s mid century modern aethetic while at the same time using a extra black weight which allows for rich media within the logo itself.
As part of the identity I created a moving pink gradient. This was inspired by heat of location and how light bends and warps in heat.
Infographic - Product
Anchor and Hold Cigarettes
A connection is lost between the overwhelming data against smoking and the objects themselves. I was tired of seeing poster after poster describing in detail the danger, pain, and damage cigarettes cause the smoker and others around them. Anchor and Hold Cigarettes help to bridge this gap between the smoker by applying the deadly information to an object people can relate to on an emotional level.
I was once again asked to help supply the identity for The Norther California IIDA Honor Awards. After a long and adventurous discovery process we decided on a strong and modern looking logo. The logo is two parts consisting of a mark and custom lettering. The inclusion of an exclamation mark was absolutely necessary to maintain visual consistency throughout the last few years of past identities. After playing with multiple color sets we the final decision was made for a stripped down single color to represent the single uniting of designers from across the Northern California segment of the IIDA (International Interior Design Association).
Other assets that were developed were posters, flyers, iconography, and the final awards presentation. All staying consistent and utilizing a modern and clean aesthetic to better enhance the experience of the awarded projects.
The Collins Group
The Collins Group is a small Bay Area consulting company with lively spirits and warm hearts. Inspired by the founders dedication to metaphorically wrap herself around a project the logo mark subtly implies just that. Finally pairing the look with and strong yet modern Avenir font and a color palette captured straight from a warm California sunset and the identity was complete.
Thanks to Mrs. Collins and the rest of the amazing Collins I've met along the way :)