This project was done in my free time. The concept was to create a corporate brand that appealed to a young, creative and alternative crowd.
The letterforms were based on a black letter base and include sharp terminals, and extreme contrast between the thicks and thins. I then utilized the letterforms as elements for the packaging and also applied strong primary colors to differentiate flavors of coffee. These primary colors were inspired by the wires within electronics which are used to easily distinguish one wire from another.
Also noted is naming that pertain to “electricity” however, the main focus is around the slogan “Stay Wired”. This is a manifesto that the weird, wild and well caffeinated are the ones that keep things interesting and keep energy flowing.
Logo - Brand
Created a fun and minimal logo for a friend who wanted to start a small campaign with her children to remind people to slow down and remember the joys in life. The goal was to try to create a holiday of sorts with the goal to go out of your way to change someones day for the better.
Identity - Lettering
Pantry is an experimental typeface and brand. Inspired by the way that semi-viscus liquid creates large even curves.
The animation shows the liquid nature of the simplified letterforms. Showing the range of emotion and expression that “Pantry” can communicate.
Identity - Lettering
As a design challenge, I was tasked to come up with a logo and subsequent identity for a resort in the Palm Springs area. This included logo, colors, party and household items.
I utalized reverse weight distribution for the letterforms harkening back to southern california’s mid century modern aethetic while at the same time using a extra black weight which allows for rich media within the logo itself.
As part of the identity I created a moving pink gradient. This was inspired by heat of location and how light bends and warps in heat.
Oasis Logo Construction
Infographic - Product
Anchor and Hold Cigarettes
A connection is lost between the overwhelming data against smoking and the objects themselves. I was tired of seeing poster after poster describing in detail the danger, pain, and damage cigarettes cause the smoker and others around them. Anchor and Hold Cigarettes help to bridge this gap between the smoker by applying the deadly information to an object people can relate to on an emotional level.
I was once again asked to help supply the identity for The Norther California IIDA Honor Awards. After a long and adventurous discovery process we decided on a strong and modern looking logo. The logo is two parts consisting of a mark and custom lettering. The inclusion of an exclamation mark was absolutely necessary to maintain visual consistency throughout the last few years of past identities. After playing with multiple color sets we the final decision was made for a stripped down single color to represent the single uniting of designers from across the Northern California segment of the IIDA (International Interior Design Association).
Other assets that were developed were posters, flyers, iconography, and the final awards presentation. All staying consistent and utilizing a modern and clean aesthetic to better enhance the experience of the awarded projects.
The Collins Group
The Collins Group is a small Bay Area consulting company with lively spirits and warm hearts. Inspired by the founders dedication to metaphorically wrap herself around a project the logo mark subtly implies just that. Finally pairing the look with and strong yet modern Avenir font and a color palette captured straight from a warm California sunset and the identity was complete.
Thanks to Mrs. Collins and the rest of the amazing Collins I've met along the way :)
Poster - Illustration
Inspired by the comedic nature of the artist, Mac Demarco is illustrated into a comic strip that matches his off kilter antics.
San Francisco State's hip rock and roll music spot needed a new identity having communication and relevance problems with their old logo. Located underground, The Depot featured performances from up and coming artist, poets, and musicians.
Logo - Identity
Sweet Ride was an art installation put on by the Art Gallery on the San Francisco State Campus. It paid homage to the DIY bike artist and the craftsmanship that goes into their beautiful bikes.
Hand letterpresses minimal business cards designed for discovery. I decided to align all the type around a simple rectangle and utilized the same amount of characters for both the front and the back of the card. I also purposefully excluded any contact information other than a phone number (not my real one...) This encourages a more direct and poignant line communication and possibly a google search?. Discover me and only me. If not today... then you will tomorrow.
This poster was done for an up and coming new wave band named Diiv. The goal of the project was to create an artistic representation of the groups musical style but also mimic the bands overall aesthetic.